About the CZARI Brand
About
Vision
CZARI ® is an internationally-recognized premium Filipino fashion brand designing for women to feel confident, empowered, beautiful, and unforgettable.
Mission
The mission of CZARI ® is to provide high-quality clothing, accessories, and community for women to feel confident, empowered, and beautiful through intentionally-made designs that leave a lasting impression, while being consciously-made with culture, community, and the environment in mind.
Early Beginnings
Aesthetic
- Elegant but alluring
- Feminine but bold
- Soft but powerful
- Classy but glamorous
About the Founder
CZARI ® was established by Filipina founder Czarina Denise Flores in the Philippines. Czarina's approach to fashion has been shaped by her interests in design, art, music, beauty, and creative expression, alongside her experiences in fashion editorial, fashion blogging, content creation, crafting costumes, and running fashion and beauty businesses. Czarina studies Fashion Design at the Fashion Institute of the Philippines, holds a degree in Communication and Advertising from the Assumption College, and a Master of Business Administration (MBA) from the Asian Institute of Management.
About the Name
The brand name CZARI ® takes its name from its founder, Czarina Denise Flores, giving the fashion brand a direct connection to the founder while allowing the brand to develop its own identity. The CZARI world is a reflection of the founder's vision, creativity, and expression.
Origins of the Name
The name CZARI carries several linguistic and historical associations. Its spelling may evoke the English word "czar" or the feminine name "Czarina," both historically connected to the Russian royalty titles Tsar and Tsarina. Hence, "czar" means emperor or king, and the name "Czarina" means empress or queen. The name CZARI also has other cultural associations. "Czary" is a Polish word associated with magic and charms. Meanwhile, "Zari" refers to ornamental gold or silver thread traditionally used in South Asian textile embroidery. Lastly, "Czári" is a surname of a small number of Europeans, particularly in Hungary and Romania, wherein historical explanations of the name's origins suggest that it may have been attributed to those with qualities of being a standout, noticeable, extravagant, and appearing like a leader.